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What if you put yourself out of business?

Imagine a new product or service that will respond to your customers needs in such a superior way that you would be put out of business.

By the time Blockbuster began offering online rentals, Netflix had already gained market share and improved its product to offer recommendations and an unlimited rental period. Blockbuster wasn’t quick enough to reinvent itself and it was too late to catch up.





An idea trigger tool for creative sessions

WHTFS is the digital version of idea triggers we use at ADORE YOU – as a part of the creative process when developing new products and services with our clients. This is a collection of curated triggers we've come up with ourselves, found on the www and submitted by friends.

The human brain is logic and love patterns, for good reasons. However, this can make it hard to think of new radical solutions to problems, or see problems from a different angle.

Idea triggers is a great tool for stepping out of your routine thinking and to speed up a creative session where you need some provocative thinking.

Be a smart creative, use idea triggers.


...but first...

To have a well defined challenge is at least as important as the creative process itself.

As Einstein said: "If I had 1 hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

Read more about framing challenges with How Might We questions.



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