About

What if you give people less options?

Imagine your product had less options to choose from, make it extremely simple for your customer to succeed and reduce their stress thinking about alternatives.

Lynk & CO, the Chinese / Swedish car company, during research found out that (among a lot of other things) millennials' have difficulty understanding and choose from car manufacturers' many engine configurations. This made them decide that there shouldn't be many alternatives in addition to which color you want to choose from.





An idea trigger tool for creative sessions

WHTFS is the digital version of idea triggers we use at ADORE YOU – as a part of the creative process when developing new products and services with our clients. This is a collection of curated triggers we've come up with ourselves, found on the www and submitted by friends.

The human brain is logic and love patterns, for good reasons. However, this can make it hard to think of new radical solutions to problems, or see problems from a different angle.

Idea triggers is a great tool for stepping out of your routine thinking and to speed up a creative session where you need some provocative thinking.

Be a smart creative, use idea triggers.


...but first...

To have a well defined challenge is at least as important as the creative process itself.

As Einstein said: "If I had 1 hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

Read more about framing challenges with How Might We questions.



Sharing is caring

Got some triggers in stock to share with the world?


Want @mention?