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What if you couldn’t use any digital tools?

Think of solutions where you can't use any digital tools, no computers, zero internet, only the analog world and human beings.

Starbucks have made themselves a huge amount of free marketing by 'mistakenly' misspelling people's names on their cups. Everything from viral videos to 'best of' blogs. All by their employees doing human 'mistakes'.





An idea trigger tool for creative sessions

WHTFS is the digital version of idea triggers we use at ADORE YOU – as a part of the creative process when developing new products and services with our clients. This is a collection of curated triggers we've come up with ourselves, found on the www and submitted by friends.

The human brain is logic and love patterns, for good reasons. However, this can make it hard to think of new radical solutions to problems, or see problems from a different angle.

Idea triggers is a great tool for stepping out of your routine thinking and to speed up a creative session where you need some provocative thinking.

Be a smart creative, use idea triggers.


...but first...

To have a well defined challenge is at least as important as the creative process itself.

As Einstein said: "If I had 1 hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

Read more about framing challenges with How Might We questions.



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