To have a well defined challenge is at least as important as the creative design process itself. At Adore You we often work with “How might we” questions. It’s a great format where you force the brain to think that a solution is possible and leaving space for a broad variety of ideas where value is created.
You’ve done your homework, you’ve identified themes of challenges and got insight statements where opportunities might be hidden. If not, we suggest you go back and do your homework, you don´t want to waste your time on solving non-existing problems.
Step by step
- Transform your insight statements into questions, add “How Might We” at the beginning.
- Make sure your questions aren’t to narrow, you shouldn’t be able to see the solution in front of you. E.g. HMW make more money by implementing this feature?
- Neither too broad, e.g. HMW we make more money the next quarter? The sweet spot is narrow enough to get boundaries but broad enough to embrace innovative ideas. Try to go back and forth to find your sweet spot.
- Start brainstorming or sketchstorming (draw your ideas to make them more tangible).
- Go for quantity, the greater the number of ideas, the greater the
potential of winners. Assessment and prioritization is a stand alone part.